SEO: Subdominios o Carpetas?

Mucha gente se pregunta si es mejor utilizar subdominio o carpetas en la construcción de sus URLs.

He encontrado las siguientes respuestas:

Nathan Bruggia (Microsoft Webmaster Center)

“Subdomains vs Subfolders - another common question is whether subdomains or subfolders should be used to organize content. The answer is that it doesn’t really matter, choose the solution that best fits your technology stack and capabilities.”

Matt Cutts (Google)

“My personal preference on subdomains vs. subdirectories is that I usually prefer the convenience of subdirectories for most of my content. A subdomain can be useful to separate out content that is completely different. Google uses subdomains for distinct products such news.google.com or maps.google.com, for example.”

Loren Baker (Search Engine Journal)

“So, in conclusion, if you’d like to build the equity of one web site or entity, I suggest using a subfolder. If you’d like to build an entire new entity with its own equity, launch a subdomain.”

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